WASHINGTON,
DC – CTIA -The Wireless Association®,
on behalf of its Wireless Internet Caucus (WIC) Enhanced
Messaging Action Team (EM
Team), today released its Final
Set of Uses Cases and Call Flows
for the development of Enhanced Messaging solutions. Agreed to
by all of the major US carriers, the Use
Cases and Call Flows document
provides carrier partners with a complete set of the tools and information
they will need to move forward with the development of inter-operable
Enhanced Messaging products, enabling both Group Messaging and Presence
functionality.
Enhanced Messaging (EM) is a presence-enabled
mobile messaging service that allows for richer real-time text messaging
and communications than traditional mobile messaging, such as SMS.
The Group Messaging feature enables multiple users to interact with
text based communication on their mobile devices, as well as support
multi-media files in group communications. Cross-carrier support
for the Use
Case and Call Flow specifications
will ensure inter-operability of Enhanced Messaging products and services.
"Enhanced Messaging communication has
the potential to revolutionize mobile data communications," said Steve
Largent, President and CEO of CTIA-The Wireless Association. "Text
messaging has long been a huge growth opportunity in mobile data communication,
and we fully expect Enhanced Messaging to take it to the next level.
The newly released Final
Set of Use Cases and Call Flows
give prospective carrier partners the tools and information they need
to move forward with the development of Enhanced Messaging solutions."
The EM product is currently expected
to be launched in the US as early as third quarter 2009. The details
of the Enhanced Messaging feature functionality and customer experience
are contained in the Final
Set of Use Cases and Call Flows,
which outlines the baseline of standard protocol for the implementation
of Enhanced Messaging (EM) products. The document is the result
of the EM Team's detailed Response Review of the RFI it issued in
June, which generated more than a dozen submissions by industry providers.
Copies of the newly released Final Set of
Enhanced Messaging Use Cases and Call Flows
and more information about the Enhanced
Messaging Action Team are
now available. All this and more can be accessed on the "Mobile
Enhanced Messaging" page
at www.ctia.org, or by contacting contact Kate Kingberger at kkingberger@ctia.org, 202-736-3892.
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CTIA is the
international association for the wireless telecommunications industry,
representing
carriers, manufacturers and wireless Internet providers.
www.ctia.org