The New JVC Times Square Billboard
Specifications and Fun Facts
Specifications

General

• 1,266,400 LEDs
  
• Total number of LED modules: 1,007
  
• 431 vertical ticker modules
  
• 576 video display modules
  
• Each video module measures 15 x 15 inches
  
• Each ticker module measures 3.25” wide x 40” high

Display

• The first true 720P HD display in Times Square
  
• Resolution: 1280 x 720
  
• 16:9 widescreen aspect ratio
  
• 60 frames per second content
  
• 8mm pixel pitch
  
• 1,152,000 LEDs
  
• 4:4:4 color subsampling
  
• Size: 19 by 34 feet (total of 7,880 sq. feet)
  
• Weight: 12,500 pounds

Globe

• Resolution: 100 x 1344
  
• Size: 3.5 x 45 feet
  
• Content synchronized with display content
  
• Weight: 1,360 pounds
  
• Globe refurbished with fluorescent paint

Ticker

• Resolution: 100 x 2104
  
• Size: 3.5 x 71 feet
  
• Content synchronized with display content
  
• Weight: 2,095 pounds

Materials

• 3,014 feet of data cables
  
• 2,650 feet of power cables
  
• 1,250 feet of steel tubing (more than 1,000 in the video display cabinet)

Manufacturer

• The JVC LED billboard was manufactured by Clear Channel Spectacolor using the following vendors: D3 LED LLC (LED display manufacturer), ArtFX Murals (hand-painted the JVC globe), and North Shore Neon Sign Co. (sign installer).

Fun Facts

• JVC has maintained a continuous presence in Times Square since 1979
  
• The new LED billboard is JVC’s third billboard in Times Square.
  
• The first JVC Times Square billboard was erected in 1979 at 1552 Broadway, the I. Miller building at the northeast corner of Broadway and 46th Street.
  
• The second JVC Times Square billboard was erected in 1999 at 1500 Broadway on the northeast corner of Broadway and 43rtd Street – the location of the new, third, JVC billboard.
  
• The JVC globe has been a widely recognized fixture at the northeast corner of Broadway and 43rd Street since 1999
  
• Standing end on end, the billboard’s modules would be five times taller than the Statue of Liberty
  
• The power and data cabling total over one mile, enough to stretch across the Brooklyn Bridge.
  
• The sign uses more than 1,000 sq. feet of printed circuit board, enough to cover 23 ping-pong tables

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